Symphony, the AI-powered advertising working system for artists, creators, managers, and indie labels, not too long ago closed a $1 million pre-seed fundraising spherical from strategic buyers throughout the music and tech panorama. Backed by a circle of loyal prospects and buyers with a decent music focus, the Symphony’s fundraising spherical consists of Spice Capital, GoldHouse Ventures, LVRN Data, Guin Data, in addition to former Motown Data CEO Ethiopia Habtermariam and a powerful roster of artists together with 21 Savage and 24kGoldn.
A one-stop advertising platform for creators, Symphony harnesses the ability of AI to investigate tens of millions of knowledge factors and create examined music advertising methods that artists and labels can unleash with a couple of faucets. Skilled on advertising ideas and over 125 million followers, Symphony’s AI robotically tracks artists’ fan bases and content material throughout each platform to ship deeper fan insights and counsel the simplest techniques. The results of a decade of labor with distinguished performers, Symphony empowers artists of all sizes to enlist the identical methods utilized by main labels and the most important names in music.
“Spice Capital is thrilled to assist SymphonyOS on their mission to deliver AI-powered advertising instruments to creators. As first-generation immigrants, Megh and Chuka are an embodiment of the American Dream–proving they may construct a number of companies within the traditionally gated music business. The choice to again Symphony was a straightforward sure,” explains Maya Bakhai, Founder and Basic Associate at Spice Capital. “They’ve constantly been forward of each tech pattern in music and have been fearless in delivery new options that make Symphony the premiere spot for the 50M creators trying to develop their fanbase. It’s clear Megh and Chuka have a recipe for fulfillment, as Symphony has proven constant MoM MRR progress and secured partnerships with among the largest music business giants. There’s a multi-billion greenback alternative for an easy-to-use advertising suite, and Symphony is simply within the first inning.”
“We’re all about creating expertise for the long term and SymphonyOS helps us obtain that,” says Tunde Balogun, Co-founder and President of LVRN. “It feels nice that indie labels are in a position to take management of their very own fan knowledge, put it to work on behalf of their artists, and invite different stakeholders as mandatory.”
SymphonyOS is a product of 10 years of working with artists and creating data-driven advertising instruments between the co-founders. Chuka Chase and Megh Vakharia started working collectively in 2016 after they based Integral Studio, a inventive and digital company that focuses on serving to managers and artists interact, analyze, and monetize their fan bases. Combining Megh’s expertise in pc and knowledge science with Hulu and Chuka’s work as a technical director for Infantile Gambino and Mac Miller, the duo struck the proper steadiness of analytic experience and inventive imaginative and prescient wanted to raise artists and their manufacturers.
Integral Studio’s first mission was constructing out an internet site to roll out an album for the then up-and-coming SZA. Simply two months after the launch of her new web site, she signed with a serious label. Subsequent, Megh and Chuka constructed an augmented actuality app for Large Sean earlier than taking over one other mission with Travis Scott.
Earlier than lengthy, Integral Studio had amassed knowledge from over 25 million followers on account of artist web sites and digital tasks, and Megh and Chuka determined they wanted to discover a solution to leverage that info to learn artists. Testing out a extra conventional digital advertising marketing campaign, they ran merch advertisements on Instagram and Fb, spending $5K. By leveraging the insights that they had collected over the 2 years prior, they generated $120K in solely three days. It was at this level that Integral Studio took off and have become the go-to for digital advertising, working with artists like $uicide Boy$, Future, and extra.
Realizing that that they had developed a music advertising beast that might vastly profit artists in any respect ranges, Chuka and Megh started in search of methods to scale their providers. Since then, SymphonyOS has processed over $750k of promoting budgets since its beta launch in April 2022, serving to drive over 150 million streams for artists straight developed by Integral Studio.
“SymphonyOS is a imaginative and prescient we’ve been working in direction of for a very long time, and it’s one thing we constructed out of frustration with the established order. We’ve spent lots of time working with artists large and small, and the one factor that at all times stood out to us was how insufficient the instruments have been to really assist them make knowledgeable selections on the best way to construct their companies. We’ve taken all of these instruments, put them into one state-of-the-art, easy-to-use platform backed by our advertising AI Maestro, and constructed one thing that solves a giant ache level for anybody who desires to develop. The subsequent million creators deserve expertise that helps them construct on their very own phrases, with instruments that really empower them to personal their knowledge and develop their careers – from their first launch to superstardom. We’re grateful to have the assist and backing of among the largest creatives on the earth as we construct in direction of this future day by day,” says SymphonyOS CEO Megh Vakharia.
About SymphonyOS
Symphony is 6 years within the making, began by a workforce that has spent hundreds of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia began Integral Studio, an company that constructed web sites for everybody from SZA to Travis Scott. As they realized how followers and artists work together by means of these experiences, the company expanded their providers into merchandise and finally digital advertising to assist artists construct sustainable companies from their followers and the way artists can develop “superfans.” In 2022, with the advertising experience gained and the insights from fan knowledge that that they had collected since 2016, the workforce launched the beta model of Symphony—the primary advertising platform constructed to assist creators put their fanbase progress on autopilot by means of its suite of good, automated advertising instruments. symphonyos.co
© 2023, Seth “Digital Crates” Barmash. All rights reserved.
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