Processing his ache from behind his ever-present hoodie, $NOT is an introverted star in an extroverted style. The rapper explains the knowledge behind his solitary philosophy in “Cruel World,” his defiant new video single. Delivering low-talking rhymes over minor-key piano arpeggios and haunting organs that might be proper at dwelling in a horror movie, $NOT chronicles his pet peeves, starting from short-lived relationships to faux friendships to shameless clout-seeking. On the hook, the 25-year-old lastly can’t take it anymore, repeating the phrase “NO!” to make himself clear.
Taking inspiration from the R-Rated sleaze of Wild Issues and the vigilante vibes of Dexter, “Cruel World” posits $NOT as a brand new form of Florida man. Undaunted by the swampy climate, $NOT rocks a hoodie and puffer vest as he heads to the Everglades for some Sunshine State shenanigans, together with airboat excursions, gator wrangling, and extra. “Cruel World” was directed by Chris Villa, who directed A$AP Rocky’s “RIOT (Rowdy Pipe’n)” and Ice Spice’s “In Ha Temper” movies. His first new video for the reason that psychedelic “Easter Pink,” “Cruel World” will seem on $NOT’s subsequent album, the anticipated follow-up to 2022’s Ethereal, coming quickly through 300 Ent.
© 2023, Seth “Digital Crates” Barmash. All rights reserved.