Noby Drops Paranoid R&B Hymn ‘It’s Never That Deep’ | News

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Alabama vocalist Noby has shared new song ‘It’s Never That Deep’.

The emphatically creative R&B artist is moving in his own lane, exploding on to the scene with his 2019 project ‘Space Bandit, Vol. I: Liftoff’. Tipped to breakout, Noby was then snapped up by revered music stable Motown Records.

New single ‘It’s Never That Deep’ is his first release on the label, and it opens his account with a bang. The songwriting is flecked in darkness, with Noby discussing the paranoia that comes with a break-up – think Marvin’s majestic performance on ‘I Heard It Through The Grapevine’ and you’d be close.

All taut hand-claps, woozy electronics and his stellar voice, ‘It’s Never That Deep’ toys with ideas of commitment, searching for balance in a love affair. He sings: “Who will be there for you, so tell me who you cheated with, baby?I’m not in a place to judge you… I cheated on you anyway.”

The Alabama artist comments…

“‘It’s Never That Deep’ speaks to the contradiction of having high expectations for a lover without being able to fully commit. It encapsulates the realities of an unbalanced love affair that is never fully reciprocated.” 

Tune in now.

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