Grammy®-nominated multi-platinum rap superstar JEEZY and his long-time friend, collaborator and fellow rap titan DJ Drama rekindle their historic Gangsta Grillz partnership with SNOFALL, the brand new project available today via Def Jam Recordings. The 16-track project features special guests Lil Durk, EST Gee, and 42 Dugg.
SNOFALL was introduced last month with the advance track, “I Ain’t Gon Hold Ya.” Complex hailed the cut as “truly memorable,” while The Source proclaimed, “DJ Drama and Jeezy recreate their Gangsta Grillz magic.” REVOLT summed it up as, “full of the clever rhymes that Jeezy has become well-known for.” The collaboration of JEEZY and DJ Drama reaches back to the first Gangsta Grillz: The Album release of 2007.
JEEZY made a surprise step out with EST GEE during Yo Gotti’s CMG set at the BET Hip-Hop Awards earlier this month – and then officially announced SNOFALL with a special commercial spot that quickly set social media on fire.
While music is JEEZY’s talent, business is his passion. As an entrepreneur, he established Agency 99, his marketing and brand management company. New business ventures include multiple real estate properties, ownership and partnership in Defiance Fuel fitness water, a partnership with American Cut Steakhouse, and his ongoing partnership with global spirits brand Tequila Avion. JEEZY announced in February 2019 that he launched a full service sports management agency called Sports99. In 2020, Def Jam announced that JEEZY would be taking on an Executive role as Senior Advisor to the Chairman on issues related to A&R and artist development. Currently, JEEZY is the host of his own weekly talk show “Worth A Conversation,” on FoxSoul where he connects with thought leaders and career experts on a range of topics. Most recently, JEEZY has formed a new international partnership with NAUD Spirits.
JEEZY’s social profile includes over 5.1 million Instagram followers, over 1.3 million Twitter followers, over 1.76 million YouTube channel subscribers, and over 6.8 million Facebook likes.
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