Busta Rhymes Gives Kendrick Lamar “Crown” For Best Music Videos Of This Generation
Kendrick Lamar gets praise from Busta Rhymes.
Busta Rhymes has always had one of the best music videos of his time, and the rapper gives Kendrick Lamar some high regard as the top artist with the best visuals currently.
“What is the last video you saw that impressed you? And which artists do you think are taking on the mantle that you and Missy built?” he was asked in a new interview with Billboard.
“What was the name of the Kendrick joint over the Marvin Gaye sample? “The Heart Part 5.” That video was special, and they set a bar for the new generation when it came to the revolutionary visual impact that me and Missy were always successful at executing,” he said. “The balance of simplicity and complexity in it is so incredibly powerful, and that’s not an easy balance to find. I’m still looking to see who will come up with some s–t that’s gonna f–k with that. So visually, I’m giving Kendrick the crown. And that’s just one of the many things that Kendrick gets the crown for from me right now.”
In the same interview, he was asked about what it takes to make a memorable video. “It really starts with the vision and thinking outside of whatever was considered the norm, which was easy to do when you were never the norm to begin with. But then to be able to find an incredible director that knows how to help you execute that,” he said. “I’m not gonna front, let’s add the fact that the budgets were disrespectful back then as well. We was throwing money out the f**king window, million-dollar budgets left and right. And we was able to get that because we was doing our numbers. We was just killing s–t so crazy, that we started to become competitive on every level. Diddy was the only one that was spending like me and Missy. We frustrated the industry for it, because a lot of labels was getting pressure from their artists to spend like that, and they didn’t want to hear it or deal with it.”