BIA releases the defiant new single “I’M THAT BITCH” produced by hip-hop icon Timbaland, out today via Epic Records.
In-your-face and infectious, the high-energy anthem is sure to be on the setlist of BIA’s show at Drais Nightclub in Las Vegas, NV tonight. The track is accompanied by an eye-popping video directed Mike Ho. It’s the first music video evr show in IMAX as a format.
“As soon as you see me, I’m up and I’m gone, I’m really living this sh*t in my songs,” BIA raps over Timbaland’s ferocious beats, warped effects and nimble melodies. With its take-no-prisoners attitude and swagger-filled wordplay, “I’M THAT BITCH” certainly lives up to its title. That fierce energy is perfectly captured by the video.
The visual finds BIA sporting head-to-toe silver as she gets down with her mask-wearing back-up dancers on a futuristic set. It’s not only a tribute to one of the genre’s trailblazers, but also a reminder that BIA has studied the greats and is well on track to becoming one in her own right.
The crowd-pleaser arrives just weeks after BIA dropped her addictive ode to yesteryear “SIXTEEN.”
Prior to that she released “Solitude,” a collaboration with Snakehips and Lucky Daye, and “LONDON” featuring J. Cole. Those tracks are certain to be highlights when BIA hits the stage at Drais nightclub in Las Vegas tonight and tomorrow, with another couple of shows scheduled for April 14 and 15. Get tickets HERE.
Since day one, BIA has commanded respect with her effortless flow and ear for hooks. First discovered by Fam-Lay, she was shepherded to greatness by industry heavyweights like Pharrell. Since then, has delivered one addictive track after another, including her double platinum single “Whole Lotta Money,” which got a remix featuring Nicki Minaj. Now, with “I’M THAT BITCH,” BIA levels up yet again, taking her spot at the forefront of modern hip-hop.
© 2023, Seth “Digital Crates” Barmash. All rights reserved.